Aubrey Plaza and Michael Shannon Teach Bad Bunny to Be Salty in Ritz's 2025 Super Bowl Commercial

Mar. 15, 2025

Who’s saltiest — Aubrey Plaza, Michael Shannon or a Ritz cracker?

Ritz’s first-ever Super Bowl commercial takes cracker and football fans alike to the Ritz Salty Club, where smiles are forbidden and an attitude is required for entry. Featuring “famously salty” duo Plaza and Shannon — in addition to smiley rule-breaker Bad Bunny — Ritz’s 30-second ad puts the classic salty snack in the spotlight.

Aubrey Plaza and Michael Shannon.RITZ Crackers/Youtube

RITZ Crackers/Youtube

“These are our people,” Plaza says, and Shannon adds, “our salty brethren.”

Plaza claims she’s the saltiest in the joint, to which Shannon replies, “Saltier than me? When I smile, people think it’s a glitch.” He bares his teeth in the most unnatural way possible.

“Oh, please,” Plaza fires back. “I’m the human version of Monday,” she says, and then hisses.

The pair’s mood seems to lighten when they take a bite of a Ritz cracker — but that in itself annoys them.

“Buttery soft, very salty showoffs,” Shannon says, inspecting the cracker with a growing scowl creeping across his face.

From out of view, Bad Bunny exclaims, “I love them!” as he raises a cracker like he’s making a toast. He’s the only one in the entire building smiling.

Bad Bunny, Aubrey Plaza and Michael Shannon.RITZ Crackers/Youtube

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“Read the sign, buddy!” Shannon yells, and the camera pans to a big red sign that reads “No smiles allowed.” Bad Bunny brushes it off, and Plaza scolds him, noting that his cheery behavior might get them kicked out of the Salty Club.

Bad Bunny lowers his shades. “So?” Plaza shrugs. “That’s better.”

This year’s Super Bowl commercials have featured numerous celebrity appearances. Matthew McConaughey, Charli xcx and Martha Stewart starred ina series of ads for Uber Eats, whileShania Twainplayeda singing tongue for Coffee mateand David Beckham found his long-lost “twin brother” Matt Damon ina playful ad for Stella Artois.

source: people.com