Erewhon’s ‘Dystopian’ $19 Strawberry Has the Internet Outraged

Mar. 15, 2025

Alyssa Antoci trying Erewhon’s $19 strawberry.Photo:alyssa antocii/Tiktok

alyssa antocii/Tiktok

Grocery inflation is nothing new, but a nearly $20 price tag for a single berry is a new level.

A TikTok shared on Feb. 22, which now has 16.4 million views and 1.2 million likes, showcases a $19 strawberry from Los Angeles’s Erewhon.

Influencer Alyssa Antoci posted from the luxury grocer in the clip. “It’s from Kyoto in Japan and apparently it’s, like, the best-tasting strawberry in the entire world,” she explained, showing off the carefully packaged, bright red berry.

She demonstrated how to open up the plastic dome container and took a bite, immediately covering her mouth and rolling her eyes

“Wow, that is the best strawberry,” Antoci, whose family owns Erewhon, said enthusiastically. “That’s crazy.”

While Antoci complimented the pricey fruit, users were quick to critique the product and the taste-tester.

Some users pointed out the ridiculous origin of the fruit, like someone who wrote, “Omg?? Im japanese and this is American marketing final boss - kyoto is not known for good strawberries 😂”

source: people.com