FalloutActor Walton Goggins Is Starring in His First Super Bowl Ad — See the Teaser! (Exclusive)

Mar. 15, 2025

Walton Goggins attends the UK special screening of “Fallout”.Photo:Samir Hussein/WireImage

Samir Hussein/WireImage

With starring roles inThe Righteous Gemstones,Falloutand now the upcoming season ofWhite Lotus,Walton Gogginshas become a bonafide superstar over the past few years.Next up he’ll also become a SuperBowlstar, starring in his first-ever big game commercial forGoDaddy Airo.The commercial is GoDaddy’s first return to the Super Bowl ad space in eight years, touting its new AI-powered tool to help small business owners.“This particular GoDaddy spot is very exciting for me to be a part of,” says Goggins, who launched his side businessWalton Goggins Goggle Glassesin November.“It revolves around the small business experience, and it provides these entrepreneurs with the tools that they need to get their company off the ground.“He adds, “It was absolutely instrumental in my process, and will be instrumental to so many starting small businesses.“Behind the scenes on the set of Walton Goggins' upcoming Super Bowl ad.Go DaddyAs for why Goggins wanted to launch his own sunglasses company?“Sunglasses has always been one of the ways in which I really expressed myself in a fashion sense, and I was recently looking for a new style and thought, ‘Well, I’ve seen these, I’ve felt these, I wear these… there must be a different experience for people out there,’ " he told PEOPLE in November.“They’re very ‘Aspen in the ’80s.’ I remember the very first pair of ski goggles I got, and I just loved them. And I thought, what is a smaller version of that that people can really wrap their heads around wearing in an urban environment?“He says the brand has been a success since its launch.“I wear them a lot now, and people on the street stop me, like, what is going on here? Where did you get those? What are those? And how can I get a pair?” he adds, “They make people happy. They’re happy glasses.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.As far as who Goggins might be rooting for to make it to the Super Bowl, he says he has no skin in the game — he’s just a big fan of football.“I just like to watch the game, you know what I mean?” he says.“I played the game. I am from a small town in Georgia, and it’s likeFriday Night Lightswas my real-life experience. I played ninth to 12th grade and life very much was the pep rallies, the Friday night games, going to Shoney’s after with the team and cheerleaders. And I absolutely loved it.”

With starring roles inThe Righteous Gemstones,Falloutand now the upcoming season ofWhite Lotus,Walton Gogginshas become a bonafide superstar over the past few years.

Next up he’ll also become a SuperBowlstar, starring in his first-ever big game commercial forGoDaddy Airo.

The commercial is GoDaddy’s first return to the Super Bowl ad space in eight years, touting its new AI-powered tool to help small business owners.

“This particular GoDaddy spot is very exciting for me to be a part of,” says Goggins, who launched his side businessWalton Goggins Goggle Glassesin November.

“It revolves around the small business experience, and it provides these entrepreneurs with the tools that they need to get their company off the ground.”

He adds, “It was absolutely instrumental in my process, and will be instrumental to so many starting small businesses.”

Behind the scenes on the set of Walton Goggins' upcoming Super Bowl ad.Go Daddy

Go Daddy

As for why Goggins wanted to launch his own sunglasses company?

“Sunglasses has always been one of the ways in which I really expressed myself in a fashion sense, and I was recently looking for a new style and thought, ‘Well, I’ve seen these, I’ve felt these, I wear these… there must be a different experience for people out there,’ " he told PEOPLE in November.

“They’re very ‘Aspen in the ’80s.’ I remember the very first pair of ski goggles I got, and I just loved them. And I thought, what is a smaller version of that that people can really wrap their heads around wearing in an urban environment?”

He says the brand has been a success since its launch.

“I wear them a lot now, and people on the street stop me, like, what is going on here? Where did you get those? What are those? And how can I get a pair?” he adds, “They make people happy. They’re happy glasses.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

As far as who Goggins might be rooting for to make it to the Super Bowl, he says he has no skin in the game — he’s just a big fan of football.

“I just like to watch the game, you know what I mean?” he says.

“I played the game. I am from a small town in Georgia, and it’s likeFriday Night Lightswas my real-life experience. I played ninth to 12th grade and life very much was the pep rallies, the Friday night games, going to Shoney’s after with the team and cheerleaders. And I absolutely loved it.”

source: people.com