From Our Editor-in-Chief: PEOPLE,Entertainment WeeklyandInStyleTeam Up for L.A. Fire Relief Volunteer Event

Mar. 15, 2025

Emma Rose Connelly

It has been four weeks sincethe fires ripped through Los Angeles, and the scale of the devastation (at least29 dead, 16,000 structures burned, thousands of families displaced) weighs heavily on all of us. So as PEOPLE prepared to cover theGrammys, the first major awards show of the season after the disaster, we knew we also wanted to do something to help make an impact in the Los Angeles community, which is still distinctly reliant on entertainment-industry events and the associated tourism.

“In moments like these, tourism does more than drive our economy—it becomes a lifeline in supporting our community’s recovery,” says Adam Burke, president and CEO ofLos Angeles Tourism & Convention Board.

Cristina Giraldo

That is why PEOPLE and its sister brandsEntertainment WeeklyandInStyleteamed up with our partnerNeutrogenato pack and distribute 2,000 personal hygiene kits to families in need via Direct Relief. More than 120 of our staffers, their families and friends came together at PEOPLE’s L.A. offices on Feb. 1 for the effort.

“Everyone happily got to work, grateful to be a part of such a meaningful, fun and humbling effort,” says PEOPLE’s managing executive editor and West Coast bureau chief,Elizabeth Leonard.

PEOPLE, ‘EW’ and ‘InStyle’ partner with Neutrogena to package 2,000 personal hygiene kits for families in need via Direct Relief.Emma Rose Connelly

“So many of us felt helpless through the fires, and together we were able to feel helpful,” saysPatrick Gomez, editor-in-chief ofEntertainment Weekly, who brought 17 friends along to help. “Having so many friends show up was also community building on its own.”

I am so proud of the team for this incredible effort and grateful to Neutrogena for its generous support. For more information on how you can help, go todirectrelief.org.

Click hereto learn more about how to help the victims of the L.A. fires.

source: people.com