K-Pop Star ROSÉ Strips Down to Some Flirty Pajamas for SKIMS' Coquettish Valentine's Day Campaign

Mar. 15, 2025

ROSÉ for SKIMS.Photo:SKIMS

SKIMS

ROSÉis getting her flirt on this Valentine’s Day.

The 27-year-old New Zealand-born artist, who’s famously known for her position in South Korean girl group BLACKPINK, isn’t new to the fashion world. She’s been a front row fixture at Fashion Weeks across the globe, a trendsetter in her own right and a muse for a number of designer labels. Now, she’s officially a SKIMS superstar!

That’s right, the “APT.” singer stars in a 2025 Valentine’s Day campaign for the hugely popular clothing brand thatKim Kardashianco-created in 2019.

ROSÉ for SKIMS.SKIMS

“Valentine’s Day has always held a special place in my heart,” shares ROSÉ in a press release. “Maybe it’s also because it’s only a few days after my birthday [the artist will be turning 28 on Feb. 11], it feels special to me, almost like a second round of a birthday.”

“This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did,” she adds.

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In an interview withVogue, the K-Pop idol said she’s always been “obsessed with” everything SKIMS, particularly the Seamless collection.

Kardashian, the co-founder and chief creative officer of SKIMS, said of ROSÉ in a press statement: “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”

In recent years, SKIMS has grown its celebrity roster to include Patrick Mahomes and his wife Brittany, Goldie Hawn and her kids Kate and Oliver Hudson, alegendary crew of supermodelsfrom Tyra Banks to Heidi Klum, and Olivia Munn, whoproudly posed topless and with the scarsfrom her 2023 double mastectomy procedure that followed herbreast cancer diagnosis.

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Before ROSÉ, Lana Del Rey starred in the brand’spreceding Valentine’s Day campaign, one year afterWhite Lotusseason 2 cast members and real-life bestiesBeatrice GrannòandSimona Tabascomade their mark in sexy lingerie.

ROSÉ (whose real name Roseanne Park) debuted under YG Entertainment’s Blackpink in 2016. She became the fourth member to join the group after Jennie Kim, Lisa Manobal and Jisoo Kim. In recent years, each member has embarked on solo projects with Rosé releasing her first single “On the Ground” in 2021 and her first studio albumRosie— which features her widely popular track withBruno Mars—  in December 2024.

source: people.com