Leni Klum Shares How She Handles 'Misogynistic' Comments on Her Lingerie Ads with Mom Heidi Klum

Mar. 15, 2025

Leni and Heidi Klum.Photo:Franziska Krug/Getty

Franziska Krug/Getty

Leni Klumhas learned how to tune out the haters.

Since making her professional modeling debut in 2021, the 20-year-old has dealt with criticism around her career, including projects that involve her famous supermodel mom,Heidi Klum— but she tries not to get sucked into the hate.

In a new cover story forGlamour Germany, which was originally published in German, Leni spoke about how she handles “sexist and misogynistic” commentary around her and her mom’slingerie campaignsfor Intimissimi, with whom the pair have been working since October 2022.

For their debut ad with the brand, the two showcased their close bond while dancing around in bras and underwear. While posing in coordinating undergarments has been a trend in the two’s work with the company, they did wear more toned-down apparel for agenerational spotfeaturing Heidi’s mother, Erna Klum.

“I always try to remember that no matter what you do, there will always be someone who doesn’t like it. You simply have no control over it and you can’t focus too much on the negative,” said Leni.

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Leni and Heidi Klum.Daniele Venturelli/Daniele Venturelli/Getty

Daniele Venturelli/Daniele Venturelli/Getty

Leni and Heidi Klum.Theo Wargo/Getty

Theo Wargo/Getty

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Heidi, who also spoke with PEOPLE in 2020, has been candid about her reservations about Leni’s modeling pursuits, especially after years of keeping her children out of the public eye. However, she decided it was the right time when her daughter turned 16. “I figured if you can do that, you can also model now if this is what you wish to do.”

Since then, she’s been nothing of supportive of her eldest’s journey — and is even shocked herself when she sees how much resemblance she sees in her.

“It is the wildest thing,” Heidi said during a 2021 appearance onThe Late Late Show.“Sometimes Isee myself in herbecause we’re quite goofy and silly and she’s on the set, like, being me. It’s like a mini-me, but then she’s doing her own thing. It’s a lot of fun to watch.”

Heidi and Seal’s oldest sonHenry Samuel, 19, also dipped his toe into the fashion world this past January when he made hisrunway debutin the Lena Erziak Haute Couture Spring/Summer 2025 show.

source: people.com