New ProRodeo Desert Rodeo to Kick Off During Festival Season in California — All the Details

Mar. 15, 2025

Desert Rodeo at Coachella.Photo:Courtesy of Ryan Jae Photography

DESERT RODEO: California’s Newest ProRodeo to Make Coachella Valley Debut During Festival Season April 25-27th.

Courtesy of Ryan Jae Photography

The rodeo is making its way toCoachellaValley.

PEOPLE can confirm the Desert Rodeo is set to debut April 25-27 (which happens to be Stagecoach weekend) in California at the Desert International Horse Park, which is recognized as the West Coast’s premier equestrian show grounds, according to a press release.

“We wanted to create an event open to the entire community that celebrates the modern festival spirit while honoring the traditions of the Old West,” says Brett Lazar, Desert Rodeo Co-Founder, in a statement.

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The Desert Rodeo will feature professionals competing in their sport of riding bulls and barrel racing while providing festival goers with a fun opportunity to shop from an array of Western-style hats, including from brands such as Stetson, Resistol and Charlie 1 Horse.

The event will also provide a bold host of Western flavors with Western-themed bars like the Outlaw Oasis and tasty festival barbecue at the Country Cookout.

The Professional Rodeo Cowboys Association-sanctioned rodeo said they will donate a portion of ticketing sales to the County of Los Angeles Fire Departments following the devastating SoCal fires. In past years, the association has raised over $40 million for local charities.

“Like firefighters, cowboys are courageous,” Fire Chief Anthony C. Marrone said in a statement. “Together we face challenges with grit, commitment, strength and live each day with integrity to help those in their time of need.”

Festival goers can grab their passes now at desertrodeo.com.

source: people.com