PEOPLE's Creators of the Year: The Creatives, Disruptors and Influencers Who Dominated Our FYP in 2024

Mar. 15, 2025

2024 was the year of influence.Whilecountless stars intrigued uson the red carpet, stage and big screen, includingPEOPLE’s cover star Taylor Swift, others made a huge impact on smaller screens.Making upPEOPLE’s inaugural Creators of the Year list, these creatives, disruptors and influencers dominated our FYP pages on social media in 2024 with infinitely addictive content that included everything from light-hearted TikToks to inspiring lifestyle videos and eye-opening podcasts.Read more about PEOPLE’s Creators of the Year ahead.For more on these creators and the rest of the most intriguing people of the year, pick up the latest issue of PEOPLE, on newsstands everywhere Friday.Our Favorite InfluencersMeet PEOPLE’s 2024 Creators of the YearSomething many of the influencers have in common? They have been on a rocketship ride since going viral or finding success with their content. They opened up to PEOPLE about learning to set boundaries, prioritize their mental health and recognize their success.Life in the SpotlightTay and Taylor Lautner Reveal 1 Boundary They Set While Balancing Working Together and Married Life (Exclusive)Chris Olsen Reflects on ‘Public Breakdown’ That Made Him Rethink ‘Everything’ — and Why He Wishes He Broke Sooner (Exclusive)Erin and Sara Foster Recall the Exact Moment They KnewNobody Wants ThisWas Going to Be a Hit (Exclusive)Tay and Taylor Lautner Want to Team Up with Travis and Jason Kelce on a Podcast: ‘Definitely Wouldn’t Say No’ (Exclusive)And for those who have turned their influence into a media and brand empire, like Ballerina Farm’s Hannah Neeleman, 2024 has come with a lot of lessons. She reflects on her big year to PEOPLE.Navigating FameBallerina Farm’s Hannah Neeleman Calls Husband Her ‘Steady Rock’ Throughout Media Criticism in 2024 (Exclusive)

2024 was the year of influence.

Whilecountless stars intrigued uson the red carpet, stage and big screen, includingPEOPLE’s cover star Taylor Swift, others made a huge impact on smaller screens.

Making upPEOPLE’s inaugural Creators of the Year list, these creatives, disruptors and influencers dominated our FYP pages on social media in 2024 with infinitely addictive content that included everything from light-hearted TikToks to inspiring lifestyle videos and eye-opening podcasts.

Read more about PEOPLE’s Creators of the Year ahead.

For more on these creators and the rest of the most intriguing people of the year, pick up the latest issue of PEOPLE, on newsstands everywhere Friday.

Our Favorite InfluencersMeet PEOPLE’s 2024 Creators of the Year

Our Favorite Influencers

Meet PEOPLE’s 2024 Creators of the Year

Something many of the influencers have in common? They have been on a rocketship ride since going viral or finding success with their content. They opened up to PEOPLE about learning to set boundaries, prioritize their mental health and recognize their success.

Life in the SpotlightTay and Taylor Lautner Reveal 1 Boundary They Set While Balancing Working Together and Married Life (Exclusive)Chris Olsen Reflects on ‘Public Breakdown’ That Made Him Rethink ‘Everything’ — and Why He Wishes He Broke Sooner (Exclusive)Erin and Sara Foster Recall the Exact Moment They KnewNobody Wants ThisWas Going to Be a Hit (Exclusive)Tay and Taylor Lautner Want to Team Up with Travis and Jason Kelce on a Podcast: ‘Definitely Wouldn’t Say No’ (Exclusive)

Life in the Spotlight

Tay and Taylor Lautner Reveal 1 Boundary They Set While Balancing Working Together and Married Life (Exclusive)Chris Olsen Reflects on ‘Public Breakdown’ That Made Him Rethink ‘Everything’ — and Why He Wishes He Broke Sooner (Exclusive)Erin and Sara Foster Recall the Exact Moment They KnewNobody Wants ThisWas Going to Be a Hit (Exclusive)Tay and Taylor Lautner Want to Team Up with Travis and Jason Kelce on a Podcast: ‘Definitely Wouldn’t Say No’ (Exclusive)

Tay and Taylor Lautner Reveal 1 Boundary They Set While Balancing Working Together and Married Life (Exclusive)

Chris Olsen Reflects on ‘Public Breakdown’ That Made Him Rethink ‘Everything’ — and Why He Wishes He Broke Sooner (Exclusive)

Erin and Sara Foster Recall the Exact Moment They KnewNobody Wants ThisWas Going to Be a Hit (Exclusive)

Tay and Taylor Lautner Want to Team Up with Travis and Jason Kelce on a Podcast: ‘Definitely Wouldn’t Say No’ (Exclusive)

And for those who have turned their influence into a media and brand empire, like Ballerina Farm’s Hannah Neeleman, 2024 has come with a lot of lessons. She reflects on her big year to PEOPLE.

Navigating FameBallerina Farm’s Hannah Neeleman Calls Husband Her ‘Steady Rock’ Throughout Media Criticism in 2024 (Exclusive)

Navigating Fame

Ballerina Farm’s Hannah Neeleman Calls Husband Her ‘Steady Rock’ Throughout Media Criticism in 2024 (Exclusive)

source: people.com