Pete Davidson Flexes His Tattoo-Free Muscles as He Plays the ‘Perfect Boyfriend’ in Sexy Reformation Ad

Mar. 15, 2025

Pete Davidson shows off tattoo-free muscles in Reformation Valentine’s Day campaign.Photo:Angelo Pennetta

Angelo Pennetta

Pete Davidsonis here to take the title of “official boyfriend.”

The comedian andSaturday Night Livealum, 31, is the face ofReformation’s new Valentine’s Day campaign and the photos have boyfriend material written all over them.

TheKing of Staten Islandstar shows a glimpse at his tattoo-free body for the first time since starting his$200,000 ink-removal journeyin 2020.

Davidson poses shirtless (pecs, biceps and all) while wearing a pair of cream trousers with the waistband of his underwear peeking through.

The sexiness doesn’t stop there though.

Pete Davidson for Reformation.Angelo Pennetta

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

In one photo, he wears nothing but a pair of briefs and a tight-fitted T-shirt. And in another, he’s lensed looking like the perfect heartthrob in a cozy gray crewneck that reads “Official Boyfriend” while fitted in his signature sunglasses.

“I’m someone’s boyfriend and I take that seriously,” Davidson says in the video before a sequence shows him embodying the textbook definition of the perfect partner.

Over the years, the star has been known for hisdating history, which has included Ariana Grande, Kim Kardashian, model Emily Ratajkowski, Madelyn Cline and hisBodies Bodies Bodiescostar Chase Sui Waters.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

Davidson has been open about removing his tattoos, which aligned with his decision to get sober.

“I saw myself in the mirror and I was like, ‘Nah. Who that?' I was like, ‘I got to change it up a little bit,'" he said during his appearance onTodayon Jan. 31.

On an episode ofThe Tonight Show Starring Jimmy Fallonthat aired on Jan. 30, he said plans to keep “maybe, like, two or three” from his collection, which totaled to around 200 tattoos, but is “trying toclean slate it.”

A source told PEOPLE of Davidson’s procedure: “He just woke up one day and wanted them gone, and it’s been a years-long process."

A second source added that the tattoo removal is also marking a fresh start for Davidson, who “has been sober since September, and gained 20 pounds.”

“Things are going really well for him,” the insider told PEOPLE. “Things are heading in the right direction, and he’s receiving excellent reviews for [his movieDog Man].”

source: people.com