Pizza-Flavored Cereal? Cinnamon Toast Crunch Teams Up with Totino’s for ‘Bold’ New Mashup

Mar. 15, 2025

Cinnamon Toast Crunch Totinos Pizza Flavor cereal.Photo:General Mills

General Mills

Two iconic flavors are joining the same team ahead ofSuper Bowl LIX.

General Mills is partnering with Totino’s for a mashup product that is so wacky it just might work: pizza-flavored cereal. In a press release shared with PEOPLE on Jan. 22, the companies revealed that the limited-edition breakfast item will pair the savory flavor of Totino’s Pizza Rolls with the sweetness and cereal shape ofCinnamon Toast Crunchto create a “match made in mashup heaven" full of “bold flavors.”

Not sure you want to drop your hard-earned cash on the out-of-the-box partnership? You’re in luck: Starting Tuesday, Jan. 28 at 7 p.m. EST, 1,000 fans will be able to score the limited-edition flavor free of cost on Cinnamon Toast Crunch’sonline store, as part of a sweepstakes.

Cinnamon Toast Crunch Totinos Pizza Flavor cereal.General Mills

This isn’t the first time General Mills has treated cereal lovers to innovative limited-release Cinnamon Toast Crunch products. Last year, the company partnered with Victor Allen’s Coffee to launch aCinnamon Toast Crunch iced coffee— which hit the shelves of major retailers in March. In 2020, the company debutedCinnamon Toast Crunch-flavored milkin a partnership with Nestle Sensations.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

And Totino’s is no stranger to a fun moment at the Super Bowl: Last year, the company recruitedSaturday Night LivealumPete Davidsonfor a pair of ad spots during the big game — attempting to inspire fans to ditch delivery for their classic pizza rolls, which can be prepared at home.

“I’ve always been a huge fan of Totino’s. The bite-sized pizza rolls make the perfect snacks for game day, which I’ve enjoyed since I was a kid. So when the brand approached me about this campaign, I had to say yes,” the actor exclusively told PEOPLE of the partnership last year. “I got to eat all the Totino’s Pizza Rolls my heart desires while on set and who gets to say that?”

source: people.com