Rihanna Shares Rare Glimpse of Her Natural Curls While Celebrating New Fenty Product Launch

Mar. 15, 2025

Rihanna shows off her natural hair in an ad for a new Fenty Beauty product.Photo:courtesy Fenty

courtesy Fenty

Rihannais embracing her natural style.

The singer and beauty mogul, 36, shared a photo of her natural locks while launching a new Fenty Beauty product.

The “Umbrella” singer detoured from her signature long dark hair in the ad, and instead rocked her natural short, golden brown curls. Along with her hairstyle, she was photographed wearing dramatic smokey eye makeup and nude lipstick with brown liner.

Recent appearances show Rihanna with longer hair, including aseparate ad campaignfor Savage X Fenty that launched on Tuesday, Jan. 7. For the brand’s new Valentine’s Day 2025 lineup, the singer posed in red lingerie and cascading dark brown hair with light pink highlights.

Then, on Dec. 16, 2024, shestepped out for a datewithA$AP Rockywith her long waves pinned away from her face as she wore a comfy-yet-chic look that featured a pair of designer Crocs, a brown fur coat layered over a navy blue zip-up jacket and black bike shorts.

Rihanna attends the Savage X Fenty Celebration of Lavish Lace Debut at Nordstrom Century City on Oct. 10, 2024 in Los Angeles.Kevin Mazur/Getty

Kevin Mazur/Getty

“I wanted to make a setting spray that really locks in your makeup but moves with you, not against you,” Rihanna said in a statement. “We spend the time putting on our makeup, we deserve to have it last! You Mist gives you 12-hour wear that makes your skin look and feel even better with each spray.”

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The setting spray, out Jan. 17, is designed for all skin types and made with wild thyme extract to help hydrate skin. It also contains ingredients that protect the skin from environmental stressors.

Fenty Beauty shared the product onInstagramwith the aforementioned photo of Rihanna rocking her natural hair and the caption, “Say hello to #YouMist Setting Spray – the skin-loving spray that makes makeup last all day.”

The post continued to highlight the setting spray’s unique qualities, including extending makeup wear for 12 hours, being waterproof and transfer-resistant, and protecting against pollution.

source: people.com