Robert Kraft Shares New Antisemitism Ad with Tom Brady and Snoop Dogg: ‘Really Worried About Our Country’ (Exclusive)

Mar. 15, 2025

(L-R) Robert Kraft, Tom Brady, Snoop Dogg.Photo:Lionel Hahn/Getty; Carmen Mandato/Getty; Joe Scarnici/Getty

Lionel Hahn/Getty; Carmen Mandato/Getty; Joe Scarnici/Getty

Robert Kraftis worried about “divisiveness” in the United States.

Kraft, 83, through hisFoundation to Combat Antisemitism, released a powerful newcommercialstarringTom BradyandSnoop Doggon Monday, Feb. 3.

“I think most people would know I have a relationship with Brady, but I don’t think people would believe that I had a real relationship with Snoop.”

Kraft and Snoop have “had a friendship for 30 years,” says the Patriots owner, and once he asked the rapper to be in the new Super Bowl ad, “He didn’t pause, he said, ‘Brother, I’m in. I’m about preaching for love and anti-hate.’ "

Robert Kraft, Snoop Dogg.Lionel Hahn/Getty; Joe Scarnici/Getty

Lionel Hahn/Getty; Joe Scarnici/Getty

Brady “came in right away,” when asked to appear alongside Snoop, Kraft shares.

“I think it was important to have two individuals from seemingly different walks of life to relay this campaign message,” Kraft explains. “Because I think you don’t automatically think that Tom Brady and Snoop Dogg would have much in common, which is the reason they were the perfect pairing for me, for no reason to hate.”

“And just because they look different, or have different lives and interests, doesn’t mean they can’t perfectly get along with one another,” Kraft continues.

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In fact, that’s “what bothers” Kraft about the state of the country in 2025. “See, what bothers me about what’s going on in America today, is that people aren’t born with hate. I think they’re born with empathy, and I believe they’re born with love. But they learn hate and they learn it because people are different than they are. And I don’t think how someone worships God, or what the color of their skin is, or the color of their hair, or what their appearance is, that people should be judged on that.”

Kraft tells PEOPLE, “I’m really worried about our country and the divisiveness.”

New England Patriots owner Robert Kraft (C) poses for a photo Tom Brady during a ceremony at Gillette Stadium in Foxboro on Monday, June 9, 2014.Nancy Lane/MediaNews Group/Boston Herald via Getty

Social media has encouraged people to “withdraw into their own worlds and shells more than ever,” says Kraft.

Football, however, and especially the Super Bowl, is a great unifier, he says. “We see in our stadium at our games, it’s the only time in America in this region, the people from all walks of life and all backgrounds come together, and they’re rooting for our team.”

“And so there’s nothing like the Super Bowl to bring people together. I mean, all of sports does it, but nothing like the Super Bowl. And no matter what team you’re rooting for, no matter what our differences are, this is a topic where we all fight together.”

source: people.com