Shania Twain Stars as a Singing Tongue (Yes, Really) in New Super Bowl Ad, Featuring ‘Fun and Boppy’ Original Song (Exclusive)

Mar. 15, 2025

Man, she feels like a tongue!

Shania Twainstars in a new commercial forCoffee mate, set to air during the2025 Super Bowl, in which she plays a singing version of the oral organ to promote the brand’s tasty — and lickable —cold foam creamers.

“There’s so much involved with the tongue that a lot of people don’t even realize, so it just made technical sense in a way, on a nerdy level,” Twain, 59, tells PEOPLE exclusively of her involvement in the game day ad.

“But also, I think it is just very fun.” she adds. “The fun of the cold foam and the dancing tongue was great.”

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Shania Twain (left) and the singing tongue.Karwai Tang/WireImage; Coffee-Mate/Youtube

Karwai Tang/WireImage; Coffee-Mate/Youtube

At the start of the commercial, a man can be seen adding cold foam creamer from Coffee mate to his beverage while sitting on a couch.

After taking a sip from the drink, the man wipes away a foamy slab of creamer from above his top lip with his tongue, which then sticks out from his mouth and exclaims, “Let’s go tongues!”

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“I’m a dancing tongue and I like the taste of cold foam,” the tongue “sings” as it dances back and forth in the man’s mouth.

At the end of the ad, the man’s friend watches on as the body part continues to sing and dance, before both spray cold foam creamer into their mouths.

Shania Twain at the 2024 People’s Choice Country Awards.Terry Wyatt/Getty

Terry Wyatt/Getty

“The song itself is so catchy and fun and boppy,” the “Up!” musician tells PEOPLE of the infectious tune.

“It was just like the ultimate pop bop, and it felt like something I wanted to get into just for the fun of it,” she continues, adding: “I had to get the feeling, get my tongue around it, I guess you could say.”

“Gimme Cold Foam” will be released on Feb. 9, the same day of Super Bowl LIX — where theKansas City Chiefswill face off against thePhiladelphia Eaglesat the Caesars Superdome in New Orleans.

source: people.com