These Are the Hottest Makeup Trends of 2025 — Plus, What’s Out Right Now

Mar. 15, 2025

Nicole Richie; Eiza Gonzalez; Kelsea Ballerini.Photo:Getty; Shutterstock; Getty

Getty; Shutterstock; Getty

From the moment in late 2024 thatPantoneannounced it’s 2025 color of the year, the ultra-wearable shade mocha mousse, andPinterestpredicted everything from fragrances to nails would becherry coded, it was clear 2025 would be an exciting year in beauty. Sixty days and one Fashion Month into 2025, we reached out to the top pros in makeup to find out the buzziest eye, lip, cheek and nail looks, as well as for their take on what’s not so hot right now. Ahead, the it lip finish, must-have manicure, and so much more.

Glossy Balms

Eiza González; LYS Beauty, Fenty Beauty and Hourglass Cosmetics Glossy Balms.Jason Crowley/BFA.com/Shutterstock

Jason Crowley/BFA.com/Shutterstock

High-shine lips are having a moment thanks to social media (they’re all over TikTok), says Alexandra McCormick, director of global artistry development at Hourglass Cosmetics, the brand behind the bold red hueEiza Gonzálezis wearing (left). The beauty of these new formulas that get the effect? They have the moisturizing properties of a traditional balm with the lacquer-like finish of a gloss.

Buy It!

Crystal Clear: LYS Beauty Speak Love Lip Plumping Glossy Lip Balm in Charismatic, $19;sephora.com

Nude Shimmer: Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick in Fenty Glow, $25;fentybeauty.com

Classic Red: Hourglass Cosmetics Phantom Volumizing Glossy Balm in Red 0, $38;hourglasscosmetics.com

Rock and Roll Liner

Nicole Richie, Kerry Washington and Gracie Abrams.Taylor Hill/WireImage; Amy Sussman/Getty; Matt Winkelmeyer/Getty

Taylor Hill/WireImage; Amy Sussman/Getty; Matt Winkelmeyer/Getty

A fully lined look is popular because it’s universally flattering and easy to execute (all you need is a black pencil that can be applied along your waterline), saysVincent Oquendo, the pro behindNicole Richie’s Jerry Hall-inspired makeup.

Nicole RichieworeLaura Geller Beauty Kajal Longwear EyelinerandINKcredible Waterproof Gel Eyeliner Pencilin N.Y.C. in October.

Kerry Washington’s makeup artistCarola GonzalezappliedBeauty Pie Deluxe PrecisionLiquid Eyelinerin L.A. in January.

Gracie Abrams’s makeup artistEmily ChengappliedHourglass Cosmetics 1.5MM Mechanical Gel Eye Linerin L.A. in February.

A Double-Decker French Manicure

Kelsea Ballerini.Allen J. Schaben / Los Angeles Times via Getty

Allen J. Schaben / Los Angeles Times via Getty

The classic French manicure is constantly evolving, and the latest iteration isKelsea Ballerini’s fresh, sophisticated twist. “This minimalist design perfectly balances elegance and modernity,” says nail artistZola Ganzorigt, who created the star’s look using three OPI shades, “Bare My Soul” for the base and “Alpine Snow” and “Black Onyx” for the ultrathin lines.

Buy It!OPI Bare My Soul, $12;amazon.com, Alpine Snow, $12;amazon.comand Black Onyx, $12;amazon.com

Mocha Mousse

Ever since it was namedPantone’s 2025 color of the year, mocha mousse has taken over beauty, and for good reason. “It’s versatile, leaning into both ’90s supermodel neutrals and modern clean-girl glam,” explains makeup artistCherish Brooke Hill. With monochromatic makeup “texture is everything,” the pro says. Another trick: Tie the look together with a warm brown mascara.

Eye Shadow: Chanel Ombre Essentielle Multi-Use Longwearing Eyeshadow in Latte Frappé, $40;chanel.com

Mascara: Benefit Cosmetics BADgal BANG! Volumizing Mascara in Rebel Brown, $29;sephora.com

Plus: What’s Out Right Now!

Romero Jennings with a model at the Kim Shui show Feb. 7.Courtesy MAC Cosmetics

Courtesy MAC Cosmetics

Glazed Donut SkinThe luminous look is giving way to mannequin skin, which is polished, perfected and more matte than glossy.

Heavy Eye MakeupLayers of packed-on shadow are taking a backseat to washes of color like grays and purples. Trends from the 1990s are on fire!

Unkempt BrowsInstead of having unruly brows, now they’re groomed—whether they’re razor-thin or big and fluffy.

Extreme LashesGiant lashes that fan out past your eyebrows are out, and natural lashes created with a lash curler and one to two coats of mascara are in. You can still rock faux lashes as long as they have an approachable vibe.

source: people.com