What Is the Super Bowl Logo Conspiracy? Here's Why Fans Are Convinced This Theory Accurately Predicts the Championship Teams

Mar. 15, 2025

Patrick Mahomes #15 of the Kansas City Chiefs. ; Jalen Hurts #1 of the Philadelphia Eagles.Photo:David Eulitt/Getty ; Al Bello/Getty

David Eulitt/Getty ; Al Bello/Getty

Football fans think theSuper Bowllogo offers a telling prediction.For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately displays the colors of the teams that will go head-to-head in the big game, long before playoffs.The 2025 Super Bowl logo was revealed in February 2024, and coincidentally, the colors are primarily red and green, which appropriately represent theKansas City ChiefsandPhiladelphia Eagles' matchup on Feb. 9 in New Orleans.But this isn’t the first time this has happened. In 2022, the logo included orange for theCincinnati Bengalsand yellow for theLos Angeles Rams. A year later, the design featured green for the Eagles and red for the Chiefs in 2023.Though the NFL has never commented on the speculation, that hasn’t stopped fans from discussing the conspiracy on social media.So how did the Super Bowl logo conspiracy theory come about? Here’s everything to know about the concept that has piqued fans' interest.What is the Super Bowl logo theory?Jason Kelce #62 of the Philadelphia Eagles speaks with Travis Kelce #87 of the Kansas City Chiefs after Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.Cooper Neill/GettyAccording to the theory, the colors in theSuper Bowllogo — designed well in advance of the game itself — predicts which teams will play against each other in the championship.When did the Super Bowl logo theory start?Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams on February 13, 2022 at SoFi Stadium in Inglewood, California.Brian Rothmuller/Icon Sportswire via GettyIn years past, the NFL Super Bowl logos were seemingly identical — only the Roman numerals changed. This was until the 2022 Super Bowl logo featured a reddish-orange hue similar to the Bengals' team color and a yellow shade like the Rams.Folks chalked it up to confidence until the 2023 Super Bowl logo, which had hues of red and green, reflecting the colors of the Chiefs and Eagles, respectively.Although the theory picked up steam, it was thought to be debunked when the 2024 Super Bowl logo was unveiled, and the colors purple and red were used. The Chiefs and San Fransisco 49ers faced off that year, but neither of their team colors was purple.But now, the 2025 Super Bowl logo has seemingly predicted the game between the Chiefs and Eagles again.What colors are in the 2025 Super Bowl logo?The Super Bowl 59 logo on a promotional display in the French Quarter on December 14, 2024 in New Orleans, Louisiana.Aaron M. Sprecher/GettyThe 2025 Super Bowl logo features red and green. Both colors correspond withthe teams playingin the NFL championship game — the Chiefs and Eagles.Considering this is the third time in four years that the logo has predicted who will appear in the big game, fans are convinced that the Super Bowl logo conspiracy theory might have some truth behind it.

Football fans think theSuper Bowllogo offers a telling prediction.

For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately displays the colors of the teams that will go head-to-head in the big game, long before playoffs.

The 2025 Super Bowl logo was revealed in February 2024, and coincidentally, the colors are primarily red and green, which appropriately represent theKansas City ChiefsandPhiladelphia Eagles' matchup on Feb. 9 in New Orleans.

But this isn’t the first time this has happened. In 2022, the logo included orange for theCincinnati Bengalsand yellow for theLos Angeles Rams. A year later, the design featured green for the Eagles and red for the Chiefs in 2023.

Though the NFL has never commented on the speculation, that hasn’t stopped fans from discussing the conspiracy on social media.

So how did the Super Bowl logo conspiracy theory come about? Here’s everything to know about the concept that has piqued fans' interest.

What is the Super Bowl logo theory?

Jason Kelce #62 of the Philadelphia Eagles speaks with Travis Kelce #87 of the Kansas City Chiefs after Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.Cooper Neill/Getty

Cooper Neill/Getty

According to the theory, the colors in theSuper Bowllogo — designed well in advance of the game itself — predicts which teams will play against each other in the championship.

When did the Super Bowl logo theory start?

Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams on February 13, 2022 at SoFi Stadium in Inglewood, California.Brian Rothmuller/Icon Sportswire via Getty

Brian Rothmuller/Icon Sportswire via Getty

In years past, the NFL Super Bowl logos were seemingly identical — only the Roman numerals changed. This was until the 2022 Super Bowl logo featured a reddish-orange hue similar to the Bengals' team color and a yellow shade like the Rams.

Folks chalked it up to confidence until the 2023 Super Bowl logo, which had hues of red and green, reflecting the colors of the Chiefs and Eagles, respectively.

Although the theory picked up steam, it was thought to be debunked when the 2024 Super Bowl logo was unveiled, and the colors purple and red were used. The Chiefs and San Fransisco 49ers faced off that year, but neither of their team colors was purple.

But now, the 2025 Super Bowl logo has seemingly predicted the game between the Chiefs and Eagles again.

What colors are in the 2025 Super Bowl logo?

The Super Bowl 59 logo on a promotional display in the French Quarter on December 14, 2024 in New Orleans, Louisiana.Aaron M. Sprecher/Getty

Aaron M. Sprecher/Getty

The 2025 Super Bowl logo features red and green. Both colors correspond withthe teams playingin the NFL championship game — the Chiefs and Eagles.

Considering this is the third time in four years that the logo has predicted who will appear in the big game, fans are convinced that the Super Bowl logo conspiracy theory might have some truth behind it.

source: people.com