Yahoo's Super Bowl Commercial Includes Bill Murray's Email Address, and Yes, It Really Works

Mar. 15, 2025

Yahoo’s 15-second Super Bowl commercial is just the first step of an unfolding adventure for viewers.

For theirfirst ad spot during the big game in 23 years, the web services provider, has created anunexpected interactive experience— featuring a celebrity known for doing the unexpected.

“Have you ever looked in the mirror and not seen yourself?” he asks. “I don’t think I need professional help, but a skilled amateur…maybe? Little help?” He then holds up a hand written note with his yahoo email address: billhimself@yahoo.com.

Yahoo

And yes, that address really connects viewers with Murray. Without spoiling the plot, those who write to the star should expect an intriguing untold story to unfold as they exchange messages back and forth.

Murray famously has a habit of popping up where the public least expects him, whether that’s as an entertainer — likehe’s done on SNLor with an impromptuset of show tunes performed in an NYC park— or as a civilian.

He has a long history of gatecrashing.

In 1977, heturned up at Elvis’s funeraland ended up in a confrontation with police, Priscilla Presley revealed in a 2018 interview. Decades later, in 2014, he famously crashed a South Carolinacouple’s engagement photoshootand even appeared in the final pictures. In 2018, he suddenlyappeared behind the podium at a White House press briefingto talk about a very important subject: the Chicago Cubs baseball team.

During a 2018 episode ofSunday Today with Willie Geist, Murray revealed that while he’s aware of the “mythology” that surrounds him, it’s not something he actively devotes himself to.

“I don’t know what to make of it,” he said. There’s no plan there.”

He added that it’s not like he thinks to himself, “Gee, I’ve gotta work on my mythology stuff this afternoon.”

“You know, you can’t [go] ‘Oh Jesus, what am I doing about my myth?’” he added. “It’s not like that.”

During Super Bowl weekend, the mythology continues.

Beyond the emails and and livestream, fans should keep an eye out for references to Murray to pop up all over social media, maybe even from a few familiar creators.

“When you want to do something completely original and unexpected, there’s only one person to call: Bill Murray,” Yahoo’s Chief Executive Officer Jim Lanzone said in a statement shared with PEOPLE. “The beauty of this campaign is how it brings together Bill’s legendary storytelling and improvisation with the simplicity of email to create something entirely new.”

He adds, “With Yahoo turning 30 this year, we’re inviting everyone to be part of an adventure that could only happen with Bill Murray. We’re also celebrating achieving the impossible: getting Bill to check his email.”

source: people.com